About Us

Our Mission

To Preserve and Perpetuate the Culture and Traditions of Hawai'i

Based in North County San Diego, UMEKE is a 501(c)(3) organization dedicated to the preservation, perpetuation and education of Hawaiian culture. Our vision is to educate local communities through cross-cultural learning, embracing an intersectional approach to work towards the equity and advancement of all marginalized and underserved populations. It is with that spirit that we share the vision with our extended Asian & Pacific Islander communities.

We chose the 'umeke, or calabash, as a symbol of our commitment to nourish and sustain communities through traditional Hawaiian values and practices. The 'umeke holds poi, a traditional dish made of kalo (taro), the primary food in the Native Hawaiian diet.

We acknowledge that we practice the indigenous traditions of Hawai'i on the ancestral lands of the Luiseño/Payómkawichum and honor the native stewards of this land.

Our Vision

UMEKE envisions a future where the rich cultural heritage of Native Hawaiians flourishes and is cherished by both diasporic Kanaka Maoli and the wider society. We aim to be a resource for cultural preservation, education, and community empowerment. Our vision is to create a vibrant and interconnected community where Native Hawaiians can embrace their identity, share their traditions, and inspire future generations. Through educational initiatives, cultural events, and community partnerships, we strive to foster a profound appreciation and understanding of Hawaiian culture, contributing to a more inclusive and culturally enriched world.

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Ilima Kam Martinez

Founder and Board President of UMEKE

Ilima, a passionate and dedicated advocate for her community, is the founder and board president of UMEKE. As a Kanaka Maoli (Native Hawaiian), Ilima's journey is deeply rooted in her heritage and her unwavering commitment to empowering others.

Born and raised in the beautiful Oceanside/Carlsbad area, Ilima developed a strong sense of community and connection to her native culture. She realized the importance of preserving and promoting the rich traditions of her people, which led her to return to higher education. She pursued a Bachelor of Arts in Anthropology with a specific focus on Indigenous studies at California State University San Marcos. This academic path allowed her to better understand the complexities of her own cultural heritage and the challenges faced by Indigenous communities worldwide.

Ilima's dedication to her cultural roots and her determination to make a positive impact on her community didn't stop at her educational achievements. In 2018, she assumed the role of Director of Youth Enrichment at Hui O Hawaiʻi of San Diego, and in 2019, transitioned to become the Director of Culture. She is also a current member of the 'Ahahui Kiwila Hawai'i O San Diego Civic Club, which aims to promote the spirit and traditions of Hawai'i throughout the San Diego community.

Beyond her role at UMEKE, Ilima the Kumu Hula, or hula teacher, of Kuhai Halau O ‘Ilima Pa ‘Olapa Kahiko, sharing the art and beauty of hula with her students and nurturing the next generation of cultural practitioners.

She co-created the Southern California Asian & Pacific Islander Festival, an event that celebrates and highlights the diverse cultures of the Asian and Pacific Islander communities in the region. Through this festival, Ilima has brought together people from various backgrounds, fostering understanding and unity.

Ilimaʻs contributions to the community have not gone unnoticed. In recognition of her unwavering dedication, Ilima was named Rep. Mike Levin's Constituent of the Month in May. This honor underscores the positive impact she has made in her community and her commitment to creating a more inclusive and culturally enriched environment.

Throughout her journey, Ilima's love for her supportive family has been the driving force behind her tireless efforts. They have inspired and encouraged her in all of her endeavors, providing the foundation for her achievements.

Christa Lim

Vice President and Board Member of UMEKE

Christa joins the board as Vice President after volunteering in various capacities with Umeke, including at the first inaugural API Festival in Oceanside. In her role with Umeke Christa focuses on assisting with development and community partnerships. As a proud member of the KHOI ‘ohana and Umeke hui, Christa is honored to help uplift AANHPI visibility, representation, and cultural preservation. Christa is passionate about supporting local communities, environmental justice and stewardship, and public service. She previously served in leadership roles with the San Diego chapters of Young Professionals in Energy and Surfrider Foundation, and the Magnolia Project, a UC Berkeley Public Service Center initiative committed to post-Hurricane Katrina rebuilding. An attorney by training, Christa enjoys practicing hula with her KHOI sisters, outrigger paddling, and cooking but especially eating. Christa lives in Oceanside with her partner and two Chihuahua-mixes, Koa and Churro.

Secretary and Board Member

Tina Blas

Meet Tina, a valued board member whose life journey is marked by a deep appreciation for her cultural roots and a strong commitment to community service. Born and raised in the beautiful surroundings of Virginia Beach, VA, Tina's heritage is from Guam, and she is proud to embrace the Chamorro culture. During her youth, she actively participated in and contributed to the Virginia Beach Chamorro community, fostering connections and preserving the rich traditions of her ancestors. In 2009, Tina had the honor of representing Guam at the Washington DC Cherry Blossom Festival, where her vibrant personality and deep connection to her Chamorro roots shone brightly, bringing the beauty of Guam's culture to a wider audience.

Tina is also an accomplished academic, holding a Bachelor's degree in Accounting from Virginia Commonwealth University.

Tina's commitment goes beyond her cultural and academic achievements. She is also a dedicated Navy wife, having supported her husband's active duty service for 14 years. Together, they have experienced duty stations in Virginia Beach, Hawaii, and now San Diego, which has given her unique insights into the needs of military families.

Tina is a loving mother of five wonderful children, and her dedication to her family is at the heart of everything she does, making her an invaluable asset to our organization.

Furthermore, Tina has dedicated her time and skills to the Hannalei Elementary PTA for the past six years. On the Executive Board, she has served in key roles such as Secretary, Programs Chair, and Membership Chair, demonstrating her unwavering commitment to education and the well-being of children.

In addition to her community involvement, Tina owns a small business called "Tina B's Cookies," where she crafts specialized, custom cookies that are as unique and delightful as she is.

Tina's multifaceted background, unwavering dedication to community and education, and vibrant spirit make her a cherished member of our board.

Treasurer and Board Member

Christine Martinez

Christine hails from a charming small town nestled in the heart of California's Central Valley. Her journey began with grand ambitions to become the first in her family to pursue a college education, a goal she wholeheartedly accomplished by earning her degree in Communications from the prestigious University of California, San Diego. During her time at UCSD, she delved into a specialized curriculum focused on diversity, inclusion, and justice, knowledge that has been a guiding force throughout her personal and professional life.

For a span of 16 years, Christine thrived in the world of investment, achieving considerable success. However, in 2015, she made a life-altering decision to step away from her career and devote herself full-time to caring for her family. It was during this transformative period that Christine became a certified Health & Life Coach, a role in which she had the privilege of empowering individuals to reach their aspirations, continuing her lifelong passion for promoting health and financial well-being.

Beyond her career endeavors, Christine's commitment to her community shines through her active involvement in volunteering, especially within her children's school, where she currently serves as the PTA Treasurer. Moreover, she passionately imparts knowledge as a substitute teacher in the Poway Unified School District.

Christine's passion for life goes beyond her work and school life. She loves podcasts, and you'll often find her exploring the great outdoors on hikes and dancing hula. She's a voracious reader, especially when it comes to personal development books. Above all, she lives by the cherished motto that there is nothing quite like the warmth of family, the laughter of friends, the delight of good food, and the magic of fun. These values that infuse every facet of her daily life alongside her beloved husband and cherished children.

Director of Development

and Board Member

Tiffany Tom

Tiffany is from the vibrant city of Los Angeles, California, the remarkable ABC (American Born Chinese) has been making waves in San Diego since 2008.

Tiffany's educational journey began at the prestigious University of California, San Diego (UCSD), where she earned not one, but three degrees: a Bachelor of Science (B.S.), a Master of Education (M.Ed.), and a Doctor of Pharmacy (PharmD). Her commitment to learning and personal growth is a testament to her dedication to fostering educational opportunities for all.

As a Founding Board Member of UMEKE, Tiffany has played a pivotal role in shaping our organization's vision and strategy. Her dynamic leadership and insightful guidance have been instrumental in our mission to promote cultural awareness, diversity, and inclusion. In her role as Umeke's Director of Development, she tirelessly works to ensure that our initiatives are well-funded and sustainable, making it possible for us to reach more people and make a lasting impact on the community.

Tiffany's commitment to education and maintaining high standards is second to none. She understands that education is the cornerstone of positive change and that it's vital for individuals and communities to have access to high-quality resources. Tiffany is the driving force behind our efforts to create a supportive environment that honors diversity and promotes understanding among all cultures and backgrounds.

Beyond her outstanding work in the field of education and diversity, Tiffany has a vibrant personality that shines in every aspect of her life. One fun fact about her is that she is fluent in Spanish, a testament to her commitment to cross-cultural communication. Additionally, her appearance on Ellen's Game of Games is a reflection of her enthusiasm for life and her ability to bring joy to those around her.

Tiffany is the embodiment of the values and principles that UMEKE stands for. Her warmth, dedication, and passion for education and diversity make her an invaluable member of our organization. We are proud to have her as a part of our team, and we are excited to see the positive impact she will continue to make in our community.